Customer Communication¶
Clear communication builds trust and reduces support queries.
Communication types¶
You may communicate with customers via:
- order confirmation emails
- shipping and delivery updates
- cancellation or refund notifications
- promotional messages (with consent)
Transactional vs marketing messages¶
Transactional communication¶
These are essential messages related to orders:
- order placed
- payment confirmation
- shipping updates
These are usually sent automatically.
Marketing communication¶
These include:
- promotional offers
- newsletters
- product updates
Marketing messages should be sent only to customers who have opted in.
Best practices¶
- Keep messages short and clear
- Avoid spamming customers
- Always include unsubscribe options where required
- Use consistent sender identity
Good communication improves customer satisfaction and repeat purchases.