Markets¶

Markets let you sell to different countries or regions with localized pricing, currency, and performance tracking.
Each market represents a region where your store operates and accepts orders.

Overview¶

From the Markets section, you can: - Manage your primary selling market - Add additional regional markets - Activate or deactivate markets as needed - View market-wise sales performance and conversion metrics

Markets work closely with currencies, shipping, taxes, and warehouses to deliver a localized shopping experience.

Primary Market¶

The primary market is your default selling region.

Key characteristics¶

Always active
Uses your store’s default currency
Acts as the fallback market when no other market applies
Cannot be deleted

Performance insights¶

For the primary market, you can view:

Total number of orders
Percentage contribution to total sales
Conversion rate
Average order value (AOV)

These metrics help you understand how your core market is performing.

Other Markets¶

Other markets allow you to sell to additional countries or regions beyond your primary market.

Market status¶

Active – Customers from this region can place orders
Inactive – Market exists but does not accept new orders

Inactive markets are useful for testing or preparing future expansion.

Market Metrics¶

Each market displays:

Orders placed from the region
Share of total sales
Conversion rate
Market-specific average order value

Metrics update automatically based on customer activity.

Adding a New Market¶

Click Add market to:

Select a country or region
Assign a currency
Configure availability settings

Once added, markets can be activated when ready.

Market Preferences¶

Use Preferences to control:

Default market behavior
Market detection logic
Region-based storefront handling

Preferences help ensure customers are routed to the correct market automatically.

Best Practices¶

Keep one clear primary market
Activate only markets you’re ready to fulfill orders for
Ensure shipping, taxes, and warehouses support each market
Monitor conversion rates to identify growth opportunities
Use inactive markets for staging and testing

Common Issues & Fixes¶

Customers from a region can’t check out - Ensure the market is active - Verify shipping and tax support for the region

Incorrect currency shown - Check market currency configuration - Review market detection rules

Low conversion rate - Review localized pricing - Check shipping costs and delivery times for the region

Shipping & Delivery – Region-based shipping rates
Taxes & Duties – Market-specific tax rules
Warehouses – Fulfillment location per region
Domains – Country or language-based storefront URLs

Next Steps¶

Add shipping rates for new markets
Configure taxes for each region
Assign warehouses for efficient fulfillment

Markets allow you to scale globally while keeping pricing, logistics, and reporting localized.