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Blogs

The Blogs feature lets you create, organize, and publish content-driven articles on your storefront. Blogs help improve SEO, educate customers, announce updates, and drive organic traffic to your store.

Blog Listing

The Blog Listing page shows all blog posts created for your store.

What You Can Do

  • View all blog posts in one place
  • Check blog status (Draft / Published)
  • Edit existing blog posts
  • Delete blogs that are no longer required

Blog Status

Each blog post has a visibility status:

  • Draft
  • Blog is not visible on the storefront

  • Useful for writing and reviewing content

  • Published

  • Blog is live on the storefront
  • Accessible via blog listing and direct URL

Add Blog

Click Add Blog to create a new blog post.

Blog Title

  • The main heading of the blog
  • Used as the blog page title and URL slug

Example

Blog Content

The content editor allows you to write the full blog article.

Supported Formatting

  • Bold, Italic, Underline
  • Bullet and numbered lists
  • Paragraphs and headings
  • Text alignment options

Use this section for:

  • Long-form articles
  • Guides and tutorials
  • Announcements and updates

Blog Summary

  • Short description of the blog
  • Displayed in blog listings and previews
  • Helps readers quickly understand the topic

Best practice - Keep summaries concise (2–3 lines) - Highlight the key takeaway

  • Upload a featured image for the blog
  • Displayed on the blog page and listing

Supported formats - PNG, JPG, GIF
- Maximum size: 10MB

Recommended - Use high-quality, landscape images - Maintain visual consistency across blogs

Blog Status

Choose when the blog should go live:

  • Draft
  • Save without publishing

  • Ideal for unfinished posts

  • Published

  • Makes the blog live immediately

Organize Blog

Author

  • Displays the blog author name
  • Useful for branding and credibility

Category

  • Assign the blog to a category
  • Helps group related blogs together

Blog Categories

Blog Categories help organize blog content and improve navigation.

Add Blog Category

You can create categories such as: - News - Fashion Tips - Announcements - Buying Guides - Tutorials

Categories make it easier for customers to browse related blogs.

Using Blog Categories

  • Assign one category per blog
  • Categories appear on blog listing pages
  • Improves SEO and content discoverability

Blog Listing on Storefront

On the storefront:

  • Blogs are displayed in chronological order
  • Each blog shows:
  • Featured image
  • Title
  • Summary
  • Publish date
  • Category (if assigned)

Customers can click a blog to read the full article.

Best Practices

  • Write SEO-friendly titles
  • Use featured images consistently
  • Keep summaries short and engaging
  • Publish blogs regularly for better visibility
  • Organize blogs using clear categories

Common Blog Use Cases

  • Product launches
  • Sales announcements
  • Educational content
  • Brand storytelling
  • SEO traffic growth
  • Pages – Static content pages
  • Navigation – Add blog links to menus
  • Themes – Control blog layout and design
  • Preferences – SEO and social sharing settings

Summary

The Blogs feature in Shoptsy enables you to create professional, content-rich articles that boost engagement and organic reach. With categories, summaries, and media support, you can manage a complete blogging experience directly from your dashboard.

Next Steps

  • Create blog categories
  • Publish your first blog
  • Add blog links to Navigation
  • Customize blog layout via Themes