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Variants

Variants allow you to sell multiple versions of the same product, such as different sizes or colors.

Common variant examples

  • Size: S, M, L, XL
  • Color: Red, Blue, Black
  • Weight: 250g, 500g, 1kg
  • Material: Cotton, Silk, Leather

Each variant can have its own:

  • price
  • SKU
  • stock quantity
  • image (if supported)

When to use variants

Use variants when:

  • products share the same core identity
  • differences are selectable options
  • pricing or inventory differs per option

Avoid variants when products are fundamentally different — create separate products instead.

Best practices

  • Keep variant names simple and consistent
  • Avoid creating too many combinations unless necessary
  • Test variant selection on mobile before going live