Search & Discovery¶
The Search & Discovery module controls how products, categories, and collections are found and promoted across your storefront. It combines intelligent search behavior with manual and automated recommendations to ensure customers always see the most relevant and high-value items.
This section is especially important for large catalogs and high-conversion stores.
Synonyms¶
Synonyms help your search engine understand different words customers may use for the same product.
What it does¶
- Maps alternative words to the same search intent
- Handles spelling variations and common terms
- Improves search accuracy without changing product data
Examples¶
t-shirt,tee,tshirtkurti,kurtasneakers,shoes
Why it matters¶
Customers don’t always search using exact product names. Synonyms ensure they still find the right products, reducing zero-result searches.
Product Boosts¶
Product Boosts let you manually increase the visibility of selected products in search results.
What it does¶
- Push selected products higher in search results
- Apply boosts globally or for specific keywords
- Prioritize bestsellers, new launches, or high-margin products
Use cases¶
- Promote seasonal items
- Highlight sponsored or featured products
- Push clearance or campaign products
Why it matters¶
Product boosts give you full control over search ranking without changing relevance logic.
Product Recommendations¶
Product Recommendations show relevant products to customers based on context.
Where they appear¶
- Product detail pages
- Cart or checkout pages
- Home or collection pages (if enabled)
What it does¶
- Suggests related or similar products
- Encourages cross-sell and upsell
- Increases average order value (AOV)
Why it matters¶
Customers are more likely to buy when shown relevant alternatives or complementary items.
Shop Recommendations¶
Shop Recommendations highlight selected stores or brands (if supported in your setup).
What it does¶
- Promotes specific shops or vendors
- Highlights trusted or high-performing sellers
- Improves discovery in multi-store or brand-focused setups
Why it matters¶
Helps customers discover reliable or promoted shops quickly, improving trust and engagement.
Category Recommendations¶
Category Recommendations guide customers to relevant product categories.
What it does¶
- Suggests categories based on search or browsing behavior
- Improves navigation for broad searches
- Helps customers explore related product groups
Examples¶
- Searching “shoes” may recommend:
- Sports Shoes
- Casual Shoes
- Formal Shoes
Why it matters¶
Instead of overwhelming users with products, category recommendations provide structured discovery.
Range Recommendations¶
Range Recommendations promote product ranges or collections.
What it does¶
- Highlights curated collections or ranges
- Supports seasonal, thematic, or campaign-based discovery
- Works alongside category and product recommendations
Examples¶
- “Winter Collection”
- “Under ₹999”
- “New Arrivals”
- “Festive Specials”
Why it matters¶
Ranges help tell a story and guide customers through curated shopping experiences.
Best practices¶
- Add Synonyms regularly based on search analytics
- Use Product Boosts sparingly to avoid irrelevant rankings
- Combine Product + Range recommendations for higher AOV
- Update Category and Range recommendations during campaigns or seasons
- Review performance periodically to refine discovery strategy
Summary¶
The Search & Discovery system ensures: - Smarter search results - Better product visibility - Structured browsing experience - Higher engagement and conversions
When configured correctly, it turns your product catalog into a powerful, conversion-focused discovery engine.