Pricing

Pricing controls how your products are sold and how customers perceive value.

Base pricing

Each product or variant has a base price. This can be:

• tax-inclusive, or
• tax-exclusive (depending on your store settings)

Variant-level pricing

If variants differ in cost, you can set different prices per variant.

Examples:

• Larger sizes cost more
• Premium materials have higher pricing

Discounts & offers

Depending on your setup, pricing may be affected by:

• discount codes
• automatic promotions
• bulk pricing rules

Pricing tips

• Avoid frequent price changes unless required
• Double-check prices before running campaigns
• Always test checkout pricing before going live