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Online Store

The Online Store section controls how your storefront looks, behaves, and communicates with customers.
From branding and navigation to content and translations, this is where you shape the customer-facing experience.

Overview

From the Online Store section, you can:

  • Customize your store’s design and theme
  • Manage menus and navigation
  • Create pages, blogs, and FAQs
  • Configure pop-ups and storefront preferences
  • Translate storefront content for multiple languages

All changes here directly affect what customers see on your website.

Navigation defines how customers move through your store.

You can:

  • Create and manage menus
  • Add links to products, ranges, pages, and blogs
  • Organize menus for header, footer, or custom locations
  • Control storefront structure and usability

Well-designed navigation improves discovery and conversions.

Themes

Themes control the visual design and layout of your storefront.

From Themes, you can:

  • Select or customize your active theme
  • Control colors, fonts, and layout styles
  • Customize homepage and section layouts
  • Optimize mobile and desktop appearance

Themes ensure consistent branding across your store.

Pop-ups

Pop-ups help you engage visitors and capture attention.

Use pop-ups to:

  • Show announcements or promotions
  • Collect emails or leads
  • Display exit-intent or time-based messages
  • Share important updates with visitors

Pop-ups should be used thoughtfully to avoid disrupting the user experience.

Preferences

Preferences control global storefront behavior.

Typical settings include:

  • Homepage behavior
  • Storefront defaults
  • Visibility options
  • General presentation rules

Preferences ensure your storefront behaves consistently across pages.

Pages

Pages allow you to create static content pages.

Examples:

  • About Us
  • Contact Us
  • Shipping & Returns
  • Privacy Policy
  • Terms & Conditions

Pages support rich content and can be linked from navigation or footers.

Blogs

Blogs help you publish content and improve SEO.

You can:

  • Create blog posts and articles
  • Categorize content
  • Engage customers with updates, guides, or stories
  • Drive organic traffic to your store

Blogs are ideal for marketing, education, and storytelling.

FAQ

FAQ pages answer common customer questions.

Use FAQs to:

  • Reduce customer support queries
  • Clarify shipping, returns, and payments
  • Build trust through transparency

FAQs are especially useful for first-time buyers.

Translations

Translations enable multi-language storefronts.

You can:

  • Translate storefront text
  • Localize content for different regions
  • Improve accessibility for global customers

Translations work together with Markets and Languages.

Best Practices

  • Keep navigation simple and clear
  • Use a consistent theme across pages
  • Avoid excessive pop-ups
  • Maintain up-to-date content pages
  • Use blogs for SEO and customer education
  • Translate content for key markets

Common Issues & Fixes

Menu links not working - Verify linked pages or products exist - Check menu assignment

Theme changes not visible - Ensure the correct theme is published - Clear cache if applicable

Content not translated - Confirm translations are saved - Verify active language and market

Pop-ups not showing - Check display rules and triggers - Ensure pop-ups are enabled

  • Products – Items displayed in the store
  • Markets – Region-based storefront behavior
  • Domains – Custom storefront URLs
  • Languages – Language management
  • Checkout – Purchase experience

Next Steps

  • Customize your theme
  • Set up navigation menus
  • Create essential pages (About, Contact, Policies)
  • Add blogs or FAQs
  • Enable translations for key markets

Your Online Store settings define how customers experience and interact with your brand.